Fairfield Dolan Dean's Executive Forum: "Using Culture to Modernize an Iconic Brand" with Jim Mollica, CMO at Bose Corporation

How do you become the first-ever CMO at Bose? What does a 60-year-old, iconic brand do to evolve and break through the noise? Join us as Jim Mollica, Chief Marketing Officer at Bose Corporation, talks about the marketing revolution taking place at the company and shows us how they’re using culture to connect more emotionally to consumers and compete in a crowded landscape. Learn about Jim’s own professional journey – from his days in business school to becoming the first CMO in Bose Corporation’s 60-year history.

Jim Mollica joined Bose in 2021. He oversees the brand’s strategic and creative direction, as well as its connection to consumers across all platforms and touch points. Jim specializes in digital transformation and storytelling, drawing on more than 25 years of marketing, media, digital commerce, and revenue-generation expertise.

Prior to joining Bose, Jim held senior executive roles for some of the world’s top consumer, lifestyle, entertainment and automotive brands, including Under Armour, Viacom/MTV Networks, The Walt Disney Company, Ralph Lauren, and Nissan Motor Corporation.

The Fairfield Dolan Dean’s Executive Forum engages thought leaders and distinguished executives to discuss issues that have profound impacts on business and/or societies. This event will be moderated by Dean Zhan Li, DBA.

Fairfield University is committed to providing accessible and inclusive environments. If you require a disability related accommodation, please contact Dolan Communications at dolancommunication@fairfield.edu by September 3, 2024, to make an accommodation request.