Change of Date - As Seen on Shark Tank! Case history insights to “SoleMates™”, concept to marketplace

Date: 01-27-2021

Time: 06:00 PM

Location: zoom

Who: Becca Brown
What: As See on Shark Tank! Case history insights to “SoleMates™”, concept to marketplace
When: 6:00PM Wednesday, Jan, 27, 2021 (note new day and time!)
Where: Zoom:
Cost: Admission is Free
SoleMates is a success story by two young ladies focused on a problem indigenous to ladies’ high heel shoes. In 2008 Becca & Monica were sitting next to each other at Columbia Business School. When it came time to write a business plan in one of their classes, Becca shared her long guarded idea to create a product for high heels to protect them and prevent them from sinking into the grass. Monica, then in her mid-twenties was in the throws of wedding-fever. She was averaging ten to fifteen weddings a year and since at least half of them were taking place outside, she was very aware of the hazards that had befallen her shoes. The sensation of sinking into the grass – the feeling of helplessness as the heel ripped through the earth and became dirt encrusted was among her biggest annoyances.
Relating immediately to Becca’s frustration, the two friends set out to create a product that would finally put an end to this costly and distracting problem. And so was born the SoleMates High Heeler®!
Their dream became a reality in the summer of 2008 when they launched their website and began to sell the product in one color and one size. As demand grew, and customer feedback became more dynamic, Becca & Monica rolled out new colors and new sizes. They didn’t want anyone to have to ruin their shoes or lose their balance when in high heels.

Speaker Biography:

Becca Brown & Monica Ferguson are the Cofounders of Solemates, a line of footwear solutions. Known for the flagship product, a patented heel cap that prevents high heels from sinking into grass and getting stuck in cracks, Solemates creates products to make you more comfortable in your shoes. From blister prevention to odor elimination to comfort, Solemates has a solution for every shoe frustration. Solemates are available in CVS, DSW, David's Bridal, as well as on Amazon and the company website ( Solemates were featured on Shark Tank (Season 8, Episode 4) and in numerous media outlets including The Today Show, O Magazine, Us Weekly, Buzzfeed, People Magazine, The Wall Street Journal, CNBC, Real Simple, and more. Celebrity customers include Carrie Underwood,
Demi Lovato, Oprah Winfrey, Rachel Platten, Lauren Conrad, Viola Davis, Gayle King, and Natalie Morales.

Prior to launching Solemates, Becca & Monica worked at Goldman Sachs.
Becca graduated from Harvard College with a degree in English and was a four-year Varsity Lacrosse player. She obtained her MBA from Columbia Business School.
Monica graduated from Georgetown University with a degree in Finance and obtained her MBA from Columbia Business School.

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