Creating a Secondary Market for Fresh Produce: Challenges and Opportunities

Co-founder Anya will touch on:

How to identify a market opportunity
How to develop a product that addresses customers' needs
The basics of building pricing models that account for fluctuating commodity costs
How to motivate customers to make the behavioral changes associated with adopting your product / services
How to stretch dollars in a cash-strapped venture

Anya Ranganathan is the co-founder of Bad Apple Produce, a produce delivery service with a mission to reduce food waste and increase access to fresh fruits and vegetables. Prior to launching Bad Apple, Anya worked in hedge fund and corporate commodity sales at the Macquarie Group, an Australian investment bank that earned the largest commodity trading revenues of all banks globally in 2017.

Anya graduated from Duke University in 2017, where she majored in Economics. She credits Duke for cultivating her passion for business and co-founded her first company during her sophomore year of college with support from the University's Innovation and Entrepreneurship Initiative. In addition to winning the 2018 Duke Start-Up Challenge Grand Prize of $50,000, Anya has served on the Business and Finance Committee of Duke's Board of Trustees. She also sat on the University's Advisory Committee for Investment Responsibility, which assesses ethical issues that pertain to asset allocation in the Duke Endowment.