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Creative -- and Economical -- Ways to Invent and Market Successful New Products

Date: 07-27-2021

Time: 06:00 PM

Location: zoom

Who: Bryan W. Mattimore
What: Creative -- and Economical -- Ways to Invent and Market Successful New Products
When: 6:00PM Tuesday, July, 27, 2021
Where: Zoom (details below)
Cost: Admission is Free
Details: https://inventus.org
ABSTRACT
Description: Drawing on over 25 years of experience leading successful new product initiatives on everything from tools to toys, cookies to salad dressing, wood pulp to fuse boxes, this instructive -- and entertaining -- talk will share state-of-the-art product positioning, target market identification, and consumer research methodologies. These methodologies have enabled Growth Engine Innovation Agency to create over $3 billion in new product successes for Pepsi, Thomas’, Procter and Gamble, Mondelez, Sony, and over 50 other companies. Of particular note will be the ways that traditionally very-expensive qualitative and quantitative research methodologies can be creatively modified and adapted to achieve “big business” results… at a fraction of the cost.

Speaker Biography:
Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-year old innovation and creativity training agency based in Westport. In his marketing consulting career, Bryan has managed over two hundred successful innovation projects, leading to over $3 billion in new sales for one-third of the Fortune 100 companies.
Bryan’s three best-selling books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs and 21 Days to a Big Idea. A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech, and a member of the Board of Advisors for the Global Innovation Institute.

Related Web Site : http://inventus.org


For more information, contact Douglas Lyon / x3155 / dlyon@fairfield.edu