Fairfield Dolan Dean’s Executive Forum "Pens, Lighters, Tattoos?"
Time: 05:00 PM
Location: Virtual Presentation
|BIC is legendary for its pens, lighters, and shavers, but did you know that BIC also makes semi-permanent tattoos? And digital notebooks? During this engaging presentation, attendees will learn how BIC’s product strategy is evolving in order to attract a new generation of digitally-native, trend-focused consumers while honoring its roots as a heritage brand. In addition, the qualities and experience BIC looks for when recruiting recent college graduates, and how students can prepare and develop themselves to become CEOs, will be discussed.|
Attend the Dolan Dean’s Executive Forum for a virtual presentation on March 1, 2023 at 5 p.m. (EST) with Gonzalve Bich, CEO of BIC Corporation. Under Gonzalve’s leadership, BIC is reimagining everyday essentials, innovating ingeniously simple, forever useful, and long-lasting solutions that are part of every heart and home. He is the third generation of the Bich family to serve as CEO and takes pride in continuing the family’s 75-year legacy, guided by a clear purpose to bring simplicity and joy to everyday life, responsibly and sustainably.
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For more information, contact Eve Liptak / X2910 / email@example.com