Key Points for Boosting Your Invention's Online Sales

Date: 07-25-2023

Time: 05:00 PM

Location: zoom

If your online sales are not as robust as you had hoped, take a look at your copy. Your words carry your message. Turn them into your most powerful sales agents by using the same tools, tactics, and techniques the best copywriters use to create the most successful and profitable sales pages (yes, those that sell millions!). In this presentation, Helena Escalante—a seasoned copywriter and marketing strategist—will dissect a sales page into its different components. She will explain the role each one plays and, more importantly, how you can leverage all of this to boost your sales. Join Helena and find out:
  • Tried and tested formulas to create killer headlines
  • What to do if you're selling something new and don't have testimonials yet
  • How you can make your prospects take action and buy when they're on the fence
  • And so much more...
Bring a pen and paper because you’ll be taking LOTS of notes!

Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Boasting an extensive range of industry experience and a diverse client base, Helena's expertise spans from cheddar cheese to construction cranes, and encompasses projects and strategy from tiny non-profits in Mexico to U.S. presidential candidates. Regardless of your product, service, or organization size, Helena's insights and creativity will elevate your communication, promotion, and sales efforts.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog EntreGurus (ideas from the greatest entrepreneurship gurus that you can read in under 5 minutes) spanned readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications. 

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.

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For more information, contact Douglas Lyon / x3155 /